Vita Student provide luxury accommodation for international students studying at red brick universities across the UK. With students paying unto £800 per week to live within the complexes - it’s essential that Vita Student offer brand value beyond bricks and mortar.
We helped develop Begin Big as Vita’s community programme for prospective and current students, to illustrate Vita’s commitment to enabling its students achieve more.
We built a destination that would encourage students and prospects to become members, able to unlock exclusive content, insights, events and opportunities.
To launch the community a series of ‘ultimate lectures’ were held within halls, delivered by inspirational figures within the most popular field of study for current students , including Professor Brian Cox and Virgin Galactic Commercial Director, Stephen Attenborough. Every event was a sell-out and the community has grown steadily since then.
Begin Big has become a social hub for the brand, and is experiencing 33% MoM growth, with thousands of monthly visitors. The content is now fuelled by Vita Squads, real students, who have been enabled to report and create content on behalf of the brand — adding an authentic layer to brand storytelling and allowing Vita to significantly scale output.