#BeginBig

Case History - Vita Student
33% Community Growth MoM Members actively creating content 2,000 unique visitors a month

Discovery and Strategy

Our Aim - Brand Purpose

Vita Student provide luxury accommodation for international students studying at red brick universities across the UK. With students paying unto £800 per week to live within the complexes- it’s essential that Vita Student put their brand promise beyond bricks and mortar. We helped develop Begin Big as Vita’s community programme for prospective and current students, to illustrate Vita’s commitment to enabling its students achieve more.

Design and Build

Community eco-system

We built a destination that would encourage students and prospects to become members, able to unlock exclusive content, insights, events and opportunities. To launch the community a series of ‘ultimate lectures’ were held within halls, delivered by inspirational figures within the most popular field of study for current students , including Professor Brian Cox and Vigin Galactic Commercial Director ,Stephen Attenborough. Every event was a sell-out and the community has grown steadily since then.

Measurement and Learning

Results

Over the last year (since launching in Feb 2018) the community has grown memberships into the thousands, from which Vita have been able to identify and activate current students as a virtual content team “Vita Squad” now responsible for the content curation within the Vita Student social calendar. The destination site is seeing unique user visits ranging from upwards of 2,000 monthly.

more of our work...

Commit, Beehive Mill,
Jersey St
Manchester
M4 6JG