Ultimate revision playlist

Case History - Vita Student
1 Week 3,000 sign ups +20% on site conversion 100% organic campaign

Discovery and Strategy

Our Aim

Vita Student wanted to cut through the “study noise” and create a campaign that stood out for understanding their audiences behaviour through the revision period and provided a deep level of engagement whilst generating content that could be used to bolster their brand refresh.

We tapped into the student mind-set to find a single truth their audience could align with. What goes hand in hand with revision? Music.

Our approach was a brand partnership with Spotify and The University of Surrey.

Design and Build

A fully-integrated bespoke destination platform

Creating a platform built on top of Spotify’s API, we were able to invite students to collaborate on creating their perfect revision playlist through an advanced web-app that accessed the entire Spotify library.

Campaign

Taggable Moments

Over the busiest revision week of the year students were invited to add a track to the ultimate revision playlist. The results were then scientifically analysed by the University of Surrey to determine how different tracks impacted the listeners ability to retain information.

Participants were asked to submit the reason behind their choice and their instagram handle - which provided content for “taggable” moments across social media.

Measurement and Learning

Results

The campaign was completely organic and yet in just seven days, over 3,000 registered for the site, delivering a conversion of +20% of the traffic driven from social.

more of our work...

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